About

What This Is

Social Commerce Live exists because the creator economy deserves a different kind of event. One that is honest, grounded, and built by the people who are actually doing the work.

The People Behind It

Built by people in the room

Social Commerce Live is co-created by Des Hamilton and Chris Grimes. Between them they have been building in the social commerce space since before most people knew what it was.

Des runs AffiliNation Agency, one of the UK's fastest-growing TikTok Shop affiliate agencies. Chris runs Novaro, a live commerce studio in Manchester. They started running these events because the events that existed were not the events they wanted to attend.

The event is run in official partnership with TikTok Shop as part of the Partner Roadshow programme.

Des Hamilton
Co-Host  ·  AffiliNation Agency

Founder of AffiliNation Agency, TikTok Shop affiliate marketing specialist, and host of the Goodbye Poor Hello Rich podcast. Former police officer turned entrepreneur, documenting the journey in real time.

Chris Grimes
Co-Host  ·  Novaro

Founder of Novaro, a Manchester-based live commerce studio working with major consumer brands. Cross-platform strategy specialist with real buyer performance data across TikTok, Instagram, Meta, and YouTube.

TikTok Shop
Official Partner  ·  Partner Roadshow

Social Commerce Live is an official TikTok Shop Partner Roadshow event. TikTok bring platform briefings, creator support, and direct access to the team building TikTok Shop.

What We Are and Are Not

Not Another Conference

Most industry events are built for optics. This one is built for outcomes. Here is the difference.

What this is not

  • A polished conference with a big badge and a lanyard
  • Panels full of people talking theory with no skin in the game
  • A sales pitch dressed up as education
  • Something happening at a London headquarters
  • Built for brands to talk at creators
  • An excuse to collect leads

What this is

  • A room full of creators and people who work with them every day
  • Straight talk from people with real data and live results
  • A community event built on honesty and not hype
  • Manchester. In the room. No screen between you and the conversation
  • Brands listening to creators as much as the other way around
  • Worth your day
Why This Exists

The Opportunity is Real and It is Still Early

Social commerce in the UK is not saturated. It is not past its peak. The creators who understand what is happening right now, who are building relationships with brands and building their skills across platforms, are the ones who will be in a very different position in two years.

Social Commerce Live exists to help accelerate that. Not by selling you a course. Not by putting you in a funnel. Just by getting the right people in a room and letting the conversations happen.

If you were at the last one, you know what we mean. If you were not, get on the list for the next one.

Join the Priority List See the Last Event